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Loretta Cuda:  an artist who hid her early work our of fear of ridicule blossoms into an artist who’s hidden work became her hidden treasure
By Paul Joseph Walkowski

 
I never showed anyone what I was doing because all the galleries were showing huge, thickly painted abstract work like John McNamara or huge realist work like Alfred Leslie. It was abundantly clear to me that no one, no one, wanted to see smallish, brightly colored, still life . . .

Loretta Cuda in her studio.
Loretta Cuda in her studio.

Loretta Cuda recalls that it was in the fourth grade that she made the decision to become an artist. She lived in Pittsburgh, PA at the time, and while she wasn’t quite yet ready to pack her bags, bid the family adieu, and make the big move on her own, she did know that one day she would be an artist and she would “move to New England and paint the rocky coasts of Maine.”

About her fourth grade epiphany, she recalls very vividly how her teacher, a Ms. Cox “did something unbelievable the first day of class”. It was unbelievable, she says, because the Catholic school she attended earlier rarely allowed student such artistic license. Ms. Cox showed her “where the watercolors were, the crayons, the poster paint, glue, paste, paper, brushes, scissors etc. and incredibly said to proceed with our own project.”

A teacher’s encouragement, according to Cuda, opened her eyes to possibilities she could only dream of as she sat alone in her home and copied cartoon and comic book characters and drew objects from around the house, a pastime her father thought unproductive to say the least. His doubts “didn’t discourage me a bit,” she says with the kind of conviction you would expect from someone who had her mind made up about career so early in life.

By junior high she was seeking opportunities to learn and responded to a matchbook solicitation to draw and submit a copy of a picture from the cover. “I drew the profile of the pretty woman’s face and sent it in.” Sure enough, she soon received a sample lesson, completed it and sent it back, and was “accepted” to attend a “famous artists school”. Her parents disapproved, though, and instead of enrolling in school from a matchbook cover, she, perhaps wisely, continued with her high school education and pursued her artistic interests there.

"Inborn Potentia",egg tempera, 3"x 2.25", © by Loretta Cuda
"Inborn Potentia",egg tempera, 3"x 2.25", © by Loretta Cuda

It is said that circumstances often determine the course of our actions. If that is so, her disappointment over being told she would not be able to attend the mail order art school provided the opportunity she would have to grow and learn as a budding artists following a different path. So, during her high school years Cuda painted and drew and earned the reputation as a  good classroom artist. The assignments followed: decorate the classroom and its windows and borders during holidays, etc.. Cuda’s talents were clearly evident and quickly noticed by one of her high school art teachers. He thought she had enough talent that he did something extraordinary: He “brought his paint box of oils to school for me because our high school didn’t have oil paint.” His name was Mr. Kirshbaumer. “In those days we didn’t know teachers’ first names,” she says with amusement.

Oils opened up a whole new vista for a young Cuda whose interest and talent slowly continued to grow. She attended Saturday art classes at Carnegie Mellon for two years until high school ended. Her compass set, she hoped to enroll in the art program at what is now Virginia Commonwealth University, but her father, seeing no future in art for his daughter encouraged her to pursue other interests. “I eventually convinced him to let me look at the art school.” What she couldn’t convince him to do, however, was to let her evaluate the school’s art program on her own. Doubtful, but willing to see what it was that interested his young daughter, he accompanied her the Richmond Professional Institute (Richmond later became Virginia Commonwealth University) to take a look around for himself. He was hardly amused, Cuda says, “when he saw what he thought were a bunch of beatniks.” Like many other fathers of the era, she says, “he didn’t want his daughter to go to class at a school where there were beatnicks. So I changed my major to psychology and painted on the side.”

"Radishes", egg tempera, 4"x 6" © by Loretta Cuda
"Radishes", egg tempera, 4"x 6" © by Loretta Cuda

By the early seventies Cuda, independent and determined to pursue a life’s course of her choosing, left Virginia Commonwealth before graduation and came to Boston to do what she wanted: paint. She enrolled at the Mass College of Art and took classes at the Museum School, and worked at whatever job she could manage -- antique dealer, cab driver -- all the while reserving the evenings for her art.

As the years passed Cuda continued to paint. This is a theme that resurfaces throughout her life: her single focus on 
one day being an artist was always present. “I never, ever gave up on the idea that I was going to be an artist full time,” she says. “I got into restoration because I was very good at painting small details and matching color. So I was hired as a part time inpainter.”

By the mid nineties, Loretta Cuda, was an accomplished but, as yet, undiscovered artist. Her painting technique and concentration became so fine-tuned, she says, that when she paints, mostly evenings, and often through the evening to early morning hours, she would lose sight of time altogether. “Time stops” she says when she paints in egg tempera. “I’m no longer aware of my surroundings. I don’t hear; I don’t think I see; and I’m not even aware of my own body, or what my hand is doing.” The experience, she says is a little “magical, mystical and spooky”. “I think these periods last anywhere from 20 to 30 minutes. I’m not really sure. I just know that when I’m again aware, or conscious, of the painting -- like a part I might have been having difficulty with -- it’s done, or darn near done.” She says the experience only happens when she uses egg tempera.

Around 1995-96, Cuda showed her work to an artist friend who lived on Martha’s Vineyard. “She saw my work and said the Vineyard would love my work.” Doubtful, but encouraged to make the journey, Cuda traveled to Martha’s Vineyard, and showed her work to six galleries. What happened next surprised her, but not those who knew her work: “I took seven small paintings with me and set up appointments with six galleries. All six galleries said, yes, they’d love to show my work. I settled on one of them.” The experience repeated itself when she showed her work elsewhere. In 2000 for the first time in its history, the prestigious Vose Gallery in Boston decided to show the work of living contemporary artists. They saw her work and asked her to participate. “They chose five artists and I was one of the five.”

"Strawberry on a Shelf", egg tempera, 4"x 6" © by Loretta Cuda
"Strawberry on a Shelf", egg tempera, 2.25"x 3" © by Loretta Cuda

Today, Loretta Cuda’s work is her hallmark: small egg tempera paintings, sometimes as small as one inch by two inches, almost always objects, never landscapes, except as seen through the window of room interiors, and always framed in wide black frames. Why black frames? She tried other styles and colors: gold, silver, platinum, but the experience was a nightmare, as she recalls, because of the smallness of her paintings, and the bright colors she uses for her egg tempera work. It was just too difficult to match a frame to her style and bright palette. “So with two 
friends who worked as framers and gilders, we sat down to solve the problem. They settled on a color that was just perfect: black. Today, Cuda’s work stands out precisely because of its size. They’re not bigger, thicker, looser, but just the way she likes them: small, colorful, a little abstract and offbeat, and surrounded by wide black frames.
 


"Bing Cherries", egg tempera, 5"x 7" © by Loretta Cuda

Of her work today, she says her paintings are evocative of the works of 14th century Italian and Netherlands painters -- clear, bright colors, the linearity, the detail, and as having a “a tad of humor and maybe just a touch of lusciousness, richness, or edibility.” She sums it up this way: “When I fantasize about my paintings hung in a great big gallery, scores of people pass by, greatly intrigued by the great big paintings all around. Then, every now and then, a person stops, draws close, and sees a pair of high heels filled with grapes, or a luscious strawberry nestled on a seashell. They pull back and there’s a tiny smile on their face. That’s nirvana.”

 

READ ARTICLE BY MS. CUDA ABOUT EGG TEMPERA

 
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